Pakistan Airlines Faces Backlash Over Controversial Ad

Pakistan International Airlines (PIA) has faced severe backlash over an advertisement depicting a plane flying towards the Eiffel Tower, accompanied by the tagline 'Paris, we’re coming today.' The ad, posted on January 10, was intended to promote the resumption of flights from Islamabad to Paris after a four-year suspension but was criticized for evoking imagery reminiscent of the September 11 attacks. Prime Minister Shehbaz Sharif has ordered an investigation into the ad, which Finance Minister Ishaq Dar described as 'stupidity.' Social media users expressed outrage, questioning the decision-making process behind the ad and calling for better oversight. Despite the controversy, PIA has successfully resumed its flights to Paris, marking an end to its lengthy suspension from operating in the European Union. The incident raises concerns about the airline's sensitivity and awareness regarding its historical context with terrorism.