Justt Raises $30 Million For Global Expansion

Israeli fintech company Justt has completed a $30 million Series C funding round, bringing its total capital raised to $100 million. This funding, led by Zeev Ventures alongside existing investors, will support Justt's expansion into high-growth regions and its aim for profitability by 2027. The company has experienced significant growth, with revenue tripling in 2023 and projected to double again in 2024, thanks to its AI-powered platform which helps merchants combat 'friendly fraud' and effectively manage chargebacks. Justt's technology analyzes over 500 data points to optimize dispute win rates and improve outcomes for merchants. CEO Ofir Tahor emphasized the importance of their platform in enhancing operational efficiency and recovering lost revenue. Despite a slight decrease in valuation compared to previous funding rounds, Justt remains a key player in the expanding market for chargeback management.