Paris Hilton Launches Skincare Line Parívie

Paris Hilton has launched Parívie, a six-product skincare line developed in partnership with Alexandra Marsh and Guthy-Renker, aiming to combine high-performance ingredients with her signature style. The collection features products such as cleansers, serums, and creams powered by proprietary inPHinite Youth Technology, a blend of peptides, antioxidants, and probiotics designed to combat modern skin stressors and promote firmer, more radiant skin. Hilton emphasized her hands-on involvement in all aspects of the brand, from formulation to packaging, drawing inspiration from her personal beauty routines and her desire to empower users with effective, multitasking products. Parívie stands out with its vibrant pink packaging, product names referencing Hilton's famous catchphrases, and a focus on affordable luxury. Unlike her previous skincare venture, Pro D.N.A., Hilton maintains ownership and creative control over Parívie, viewing it as a true reflection of her personality and beauty philosophy. The line also supports philanthropic efforts through Parívie Gives, highlighting Hilton's commitment to giving back.