Wix Launches AI-Powered Visual Design Platform Wixel

Wix has launched Wixel, a new standalone AI-powered visual design platform aimed at democratizing design by making advanced creative tools accessible to users regardless of their experience. Wixel allows users to easily perform complex design tasks such as background removal, image enhancement, and layout customization, with an intuitive interface that simplifies the creative process. The platform supports both editing uploaded images and generating new images in various styles using AI, catering to creators like jewelry designers who can quickly prepare visuals for social media or e-commerce. Wix emphasizes that AI is foundational to Wixel, and future updates will introduce features like video and story creation to further expand creative possibilities. This move positions Wix to compete with established design tools like Canva and Adobe Express by offering a powerful yet user-friendly solution that integrates cutting-edge AI with design simplicity. Wixel is currently available for free with a Pro Plan option for additional features, continuing Wix's mission to make sophisticated design technology accessible to all.