The University of Texas Longhorn Network, after the school's move to the SEC, will shift to a rebranded free streaming service on July 1st, showcasing original content, live programming, and past significant games. The new platform aims to enhance marketing power and fan relations through advertising-supported streaming, providing access on various devices. Texas Athletics Director, Chris Del Conte, emphasized the storytelling aspect for the department's journey in the SEC, laying the foundation for a 24-hour network with diverse programming. Powered by Endeavor Streaming and Learfield Studios, the revamped Longhorn Network will focus on original content and engagement, separate from live game broadcasts held by the SEC Network.