Blake Lively is facing a public relations crisis following backlash during the promotion of her film 'It Ends With Us,' which addresses domestic violence. Accusations of her downplaying serious issues, along with resurfaced controversial interviews, have damaged her reputation. Ryan Reynolds is reportedly taking charge to help reframe her public image, working closely with her team to mitigate the fallout. In addition to his efforts, Lively has been confiding in Taylor Swift for support during this challenging time. The situation is further complicated by tensions with co-star Justin Baldoni, and comparisons to Ellen DeGeneres' public downfall have emerged. Amidst this turmoil, Reynolds' branding expertise is seen as Lively's best chance at salvaging her career.