Joey Logano Tops NASCAR $1M Driver Ambassador Program

Joey Logano has emerged as a standout figure in NASCAR for 2025, securing the Best Driver Award nomination at the ESPYS and topping NASCAR's new Driver Ambassador Program (DAP), which rewards drivers for their promotional efforts off the track. The DAP, launched this season, incentivizes drivers to boost the sport's visibility through media appearances and social engagement, with Logano earning a $1 million bonus for leading the first term. He outperformed notable competitors like Kyle Larson and Ryan Blaney in this program, which uses a points system tracked via an app and is funded partly through NASCAR's media rights revenue. Besides his off-track achievements, Logano continues his on-track success with multiple race wins, including the Wurth 400, and a secured playoff spot, marking his consistent presence in NASCAR's playoffs for over a decade. NASCAR officials and insiders have praised the DAP for fostering collaborative growth and enhancing the sport's promotional efforts, despite initial skepticism from some team personnel about direct driver payments. Overall, Logano's combined on-track performance and off-track promotional leadership underscore his prominent role in NASCAR's current season.