2025 Global Fitness Industry Nears $90B Driven by Wearables, Wellness

The global fitness industry has experienced significant growth, evolving into a $90 billion market driven by innovations in technology and shifting cultural values. Wearable technology, such as WHOOP and Apple Watch, plays a central role by providing real-time health insights, fueling consumer demand for personalized fitness data and recovery optimization. The rise of AI-powered apps and social media influencers further shapes fitness trends, promoting mental health, recovery techniques, and tailored programs especially for older adults. Fitness memberships and facility numbers continue to increase globally, with operators optimistic about continued revenue growth in 2025. Reflecting this trend, SHA resort has partnered with wearable leader Whoop to integrate advanced recovery and performance tracking into its longevity programs, offering personalized health insights combined with clinical expertise. This integration exemplifies the broader convergence of technology, wellness, and fitness as essential components of modern health and lifestyle.