The WNBA All-Star Game in Phoenix set a historic viewership record with 3.44 million viewers on ABC, surpassing the previous record of 1.44 million set in 2003. Fueled by the star power of rookies Caitlin Clark and Angel Reese, this year's game was the most-watched WNBA event in 21 years and the third-most-watched in league history. The game also marked the 17th WNBA game this year to surpass 1 million viewers, a significant increase from previous years. ESPN's Julie Sobieski highlighted the exponential growth in women's sports viewership. Additionally, the WNBA has seen a rise in viewership across all demographics, with notable increases among young and male viewers. The consistent national broadcasts and the compelling rookie performances have played a crucial role in boosting the league's popularity.