Suns Owner Mat Ishbia Promises Change After Disappointing Season

Phoenix Suns owner Mat Ishbia publicly described the team's 2024-25 season as 'embarrassing' and took personal responsibility for the franchise's lack of identity and disappointing performance. Acknowledging fan and management frustration, Ishbia pledged to reshape the team's culture by instilling grit, work ethic, and a stronger connection to the Phoenix community. He announced significant changes ahead, including potential roster moves, front-office evaluations, and a search for the team's fourth head coach in as many seasons. The Suns are expected to explore trade options for Kevin Durant and possibly rebuild around Devin Booker amid limited flexibility due to salary cap constraints. Despite recent criticism and consecutive underwhelming seasons, Ishbia promised fans that the franchise would return to prominence and win multiple championships. He emphasized his accountability and set high standards for future hires and the overall direction of the team.