Giorgia Villa, a 21-year-old Italian gymnast, garnered widespread attention during the 2024 Paris Olympics, where she won a silver medal as part of her team, marking Italy's first-ever gymnastics medal. Alongside her athletic achievements, Villa's unique sponsorship with the cheese brand Parmigiano-Reggiano has captivated social media users, showcasing her in playful poses with large wheels of cheese. Her partnership with the brand, which began in 2021, has led to viral posts, including images of her affectionately referring to cheese as her 'best friend'. While Villa's impressive gymnastics skills earned her a score of 13.766 on the uneven bars, her cheese-themed social media presence has become a cultural phenomenon. Fans have expressed admiration and humor regarding her sponsorship, with many sharing their delight over the partnership. As Italy continues to excel in the Olympics, Villa's combination of sportsmanship and lighthearted branding has made her a standout figure.