Mongolia has launched a 'Welcome to MonGOlia' marketing campaign to attract more tourists, aiming to recover from the COVID-19 pandemic's impact on its tourism industry. Named the top destination in Lonely Planet's Best in Travel 2024 report, the country offers unique experiences such as camel racing and reindeer sleigh rides amidst stunning landscapes. In the first seven months of this year, 437,000 foreign tourists visited, marking a 25% increase from last year, particularly with a surge in visitors from South Korea due to improved flight accessibility. Despite these gains, the government is still short of its goal of reaching 1 million visitors annually by 2025. The travel opportunities include customized itineraries featuring horseback riding and camping in traditional gers, with vast open spaces available for exploration. Mongolia's unique nomadic culture and minimal restrictions on land access further enhance its appeal as an adventure destination.