Beverly Hills Launches Immersive ‘Clueless’ Suite for 30th Anniversary

To celebrate the 30th anniversary of the iconic 1995 film "Clueless," L’Ermitage Beverly Hills has launched the "Clueless Suite," an immersive 750-square-foot hotel experience that pays homage to Cher Horowitz’s style and Beverly Hills luxury. In collaboration with Paramount Pictures, Bloomingdale’s, costume designer Mona May, and interior designer Jordan Hackworth, the suite features yellow plaid accents, a neon "Carpe diem! Okay?" sign, and a rotating wardrobe inspired by the film’s fashion, which guests can personalize and shop via QR code. The suite offers additional amenities including a private balcony, overstuffed bedding from Bloomingdale’s, a Polaroid camera, a Clueless board game, and access to a white Jeep Wrangler convertible for cruising the city. Beyond the suite, the Beverly Hills Conference and Visitors Bureau is hosting a citywide celebration with immersive experiences and tributes to the film’s iconic locations and style from July through September. This anniversary campaign highlights Beverly Hills as both a cultural and stylish backdrop, inviting fans to engage with the film’s legacy through curated events and hotel experiences. Rates for the suite start at $1,995 per night, with packages offering styling appointments, Bloomingdale’s gift cards, and beauty sessions to complete the Clueless-inspired makeover.