Adidas Confirms Consumer Data Breach in Cyberattack via Third-Party Provider

Adidas has confirmed it suffered a cyberattack through a third-party customer service provider, resulting in the theft of consumer contact information but no passwords or payment details. The company acted swiftly to contain the incident, launched a comprehensive investigation, and is notifying potentially affected customers while cooperating with data protection authorities. This breach highlights growing vulnerabilities in third-party service providers, which have become common targets for cybercriminals affecting the retail sector globally. Adidas joins a string of major retailers including Marks & Spencer, Harrods, Dior, and Ahold Delhaize that have recently faced similar cyberattacks, some of which led to significant operational disruptions and data compromises. Experts warn that these incidents represent a broader trend of cybercriminals exploiting supply chain weaknesses rather than direct attacks on corporate systems. Adidas emphasized its commitment to consumer privacy and security despite the incident, which caused no operational impact to the company.