Stellantis Doubles Morocco Plant Capacity with €1.2B Investment

Stellantis has announced a 1.2 billion euro expansion of its Kenitra plant in Morocco, doubling its production capacity to 535,000 vehicles annually by 2030 and aiming for a 75% local integration rate. The expansion will increase the output of compact electric vehicles, including models like the Citroën Ami, Opel Rocks-e, Fiat Topolino, and a new three-wheeled electric Fiat Tris, as well as hybrid engines. This investment aligns with Morocco’s national industrial strategy and King Mohammed VI's vision of making the country a leading hub for sustainable mobility in Africa and Europe, creating 3,100 direct jobs and promoting technological independence. Moroccan officials, including Prime Minister Aziz Akhannouch and Industry Minister Ryad Mezzour, praised the project as a milestone for the country's automotive sector, which now exceeds a production capacity of one million vehicles annually. However, the expansion has sparked political backlash in Italy, where critics accuse Stellantis leadership of neglecting Italian production in favor of Morocco. Despite the controversy in Italy, Morocco continues to strengthen its position as a key player in the global automotive industry, supported by growing investments and rising exports.