Molson Coors Beverage Co. has announced a significant rollback of its diversity, equity, and inclusion (DEI) policies, stating it will adopt a broader approach to inclusivity without specific representation goals. The company has completed its DEI training and will no longer participate in the Human Rights Campaign's corporate rankings for LGBTQ+ inclusivity, instead opting to rely on internal metrics and employee feedback. This move reflects a growing trend among corporations, including notable ones like Brown-Forman and Lowe's, to distance themselves from DEI initiatives amid public backlash against perceived corporate wokeness. Critics, including conservative activist Robby Starbuck, claim such rollbacks are a response to demands for corporate neutrality in political matters. Polls indicate a significant portion of the American public feels that DEI programs discriminate against specific groups, prompting companies to reassess their commitments to diversity and inclusion programs. Molson Coors asserts that this shift will foster a more engaged and motivated workforce, aligning with their business performance goals.