Meta Offers Less Personalized Ads in EU

Under increasing regulatory pressure from the European Union, Meta Platforms is set to offer European users of Facebook and Instagram the option to receive 'less personalized ads'. This move is a response to the EU's Digital Markets Act, which requires major tech firms to offer users a less intrusive data option. The less personalized ads will use basic demographic data such as age, location, and gender, and will be based on content viewed during specific sessions. Additionally, Meta has introduced a price reduction of about 40% for its ad-free subscription service. Despite these changes going beyond legal requirements, they are seen as a way for Meta to avoid potential fines while maintaining a free service model. Meta's adjustment reflects broader attempts to balance user privacy with its business model, which heavily relies on targeted advertising.