BNP Paribas Extends Title Sponsorship of Indian Wells Open to 2029

BNP Paribas has renewed its title sponsorship of the BNP Paribas Open in Indian Wells, California, extending the partnership through 2029, thus becoming the longest-running title sponsor in the tournament's history. This renewal, part of a 17-year collaboration, highlights the event's significant growth, which has continually attracted large crowds and earned acclaim as the top ATP and WTA tournament. Jose Placido, CEO of BNP Paribas USA, expressed optimism about the partnership, emphasizing its importance for the event's future and its contributions to the local economy, including educational scholarships for local students. Tournament Director Tommy Haas reiterated the bank's crucial role in enhancing the tournament's prestige and experience for fans. The BNP Paribas Open, often referred to as 'Tennis Paradise,' has been recognized by players for its exceptional quality and organization, reinforcing its status as a marquee event in the tennis calendar.