Tilt, a real-time shopping platform founded by ex-Revolut employees Neil Shah and Abhi Thanendran, has successfully raised $18 million in a Series A funding round led by Balderton Capital, with participation from TQ Ventures, Earlybird, and Seedcamp. The company aims to revolutionize the e-commerce landscape by enhancing buyer-seller interactions through live-streamed shopping experiences, echoing traditional in-store engagement. With over half a million users in just a year since its launch, Tilt's innovative approach includes features like auctions and interactive events, catering specifically to the fashion market. The funding will accelerate Tilt's growth, allowing it to develop diverse shopping formats and deepen community engagement. While live-shopping has thrived in Asia, Tilt is optimistic about capitalizing on this trend in Western markets, where it remains underdeveloped. The founders' experience at Revolut is expected to drive the company's push towards becoming a leading fashion super app.