Dana White Launches Zuffa Boxing With Paramount Deal

Dana White is launching Zuffa Boxing in 2026 and says the promotion will provide an alternative structure to the Muhammad Ali Boxing Reform Act — fighters can choose to remain under the Ali Act or sign with Zuffa Boxing. Zuffa Boxing has partnered with Turki Alalashikh and Ring Magazine and tied into a Paramount/CBS media deal (Paramount+ with select CBS windows) as part of the broader TKO/Paramount strategy to stream events, lower pay‑per‑view costs and reach a global audience. White said the promotion will focus on prospects rather than established stars, pursue production innovations including a redesigned LED ring, and could adopt new rankings, fewer weight divisions and its own championship model. He pitches faster negotiations, greater contract transparency and better pay opportunities while insisting he will not change the Ali Act. The launch builds on momentum from White’s role promoting Canelo–Crawford and has already drawn interest from fighters such as Dustin Poirier.