JuJu Watkins Extends Nike Deal, Boosts Her Legacy

USC sophomore JuJu Watkins has secured a multiyear contract extension with Nike, marking one of the richest shoe endorsement deals in women's basketball. Originally signing with Nike in 2022 during her high school years, Watkins has since made a significant impact in college basketball, leading USC to their first Elite Eight appearance in three decades and becoming the all-time leading scorer among freshmen in NCAA Division I history with 920 points. Averaging 27.1 points per game, she was second only to Caitlin Clark nationally last season and was unanimously voted as the preseason player of the year in the Big Ten. Negotiations for the deal were led by Klutch Sports CEO Rich Paul, highlighting Watkins' rising profile in sports and marketing. With accolades such as the AP Player of the Year and the Ann Meyers Drysdale Award, Watkins continues to be a central figure in women's college basketball, further fueling expectations for her sophomore season.