Hasbro Warns Toy Prices to Rise Amid Tariffs

Hasbro CEO Chris Cocks has warned that American consumers may see toy prices rise between August and October, as new tariffs imposed by the Trump administration on imports from China and Vietnam take effect. The tariffs include a 30% rate on Chinese goods and a 20% rate on Vietnamese goods, affecting Hasbro's primary international suppliers. Cocks clarified that businesses, rather than foreign governments, ultimately absorb these costs, which are then passed on to buyers. The impact is expected to be felt ahead of the holiday season. While Hasbro has shifted some production to the U.S. and other countries, higher domestic labor costs could nearly double toy prices. About half of Hasbro's products are already produced in the U.S., but further expansion would likely drive prices even higher.