Alex Rodriguez, Marc Lore Launch Timberwolves Ownership, Hint KG Reunion

The Minnesota Timberwolves, under new majority owners Alex Rodriguez and Marc Lore, are signaling major changes ahead of the 2025–26 NBA season, including a potential rebrand that pays homage to the Kevin Garnett era, which is regarded as the franchise's most iconic period. Rodriguez emphasized the importance of reconnecting with Garnett, who remains estranged from the team due to past conflicts with former owner Glen Taylor, and expressed a desire to repair that relationship given Garnett's significance to the franchise and its community. Alongside rebranding plans, the ownership group aims to modernize the fan experience at Target Center with innovations such as a “reverse auction” for better seats during games and a new ticketing app called Jump, which allows fans to buy and sell seats during events. These initiatives are part of a broader vision to revitalize the franchise’s culture and operations following back-to-back Western Conference Finals appearances and the departure of star Karl-Anthony Towns. The Timberwolves' new direction reflects a blend of honoring their storied past while implementing technological and experiential upgrades to engage fans more deeply. Rodriguez, a former MLB star, views his transition to NBA ownership as a dream come true and plans to leverage his sports experience to build a winning team culture.