MLS Launches 30th Season with San Diego FC, Messi Spotlight

The 2024 Major League Soccer (MLS) season kicks off with the league's 30th team, San Diego FC, adding to the excitement surrounding the upcoming 2026 World Cup hosted by the USA, Canada, and Mexico. The season promises to be heavily centered around Lionel Messi, whose Inter Miami sold out its season tickets, despite their shocking early playoff exit last year. MLS Commissioner Don Garber highlighted the World Cup's potential to elevate soccer's profile in North America, while new cash transfer rules have invigorated the player market, leading to significant trades. Notably, Miami aims to reclaim its top spot in the Eastern Conference and Messi remains a key player as the reigning MVP. The league's ongoing partnership with Apple TV continues to enhance its reach, with plans to improve accessibility for viewers. As the season unfolds, the dynamics introduced by the new expansion team and player movements will be critical to watch.