Florida QB DJ Lagway Signs NIL Deal with Jordan Brand

Florida Gators quarterback DJ Lagway has signed a significant Name, Image, and Likeness (NIL) deal with Jordan Brand just before the 2025 college football season opener, marking a strategic move by Jordan to align with high-profile athletes in football. Lagway, a sophomore, has rapidly risen in prominence, boasting a 6-1 starting record in 2024 with nearly 2,000 passing yards and 12 touchdowns, and is considered one of the top quarterback prospects nationally. His NIL valuation stands at $3.7 million, making him one of the highest-valued players in college football, and he also holds deals with other major brands such as Chipotle, Beats By Dre, T-Mobile, and Gatorade. The partnership with Jordan Brand not only enhances Lagway's personal brand but also reinforces the longstanding relationship between the University of Florida and Jordan, which has outfitted the Gators' football and basketball teams since 2018. Jordan Brand's focus on individual athletes like Lagway reflects a shift in college sports marketing, targeting star power to engage with younger, Gen Z audiences more directly. Lagway's continued success on and off the field is expected to further elevate both his and Jordan Brand's profiles in the collegiate sports landscape.