Alton Towers Launches Three-Month Pass Cheaper Than Single-Day Ticket

Alton Towers has introduced a new £59 three-month seasonal pass offering unlimited summer access to the theme park, priced lower than a single-day ticket at the gate. The pass excludes certain dates, including the August Bank Holiday weekend and specific days in October leading up to Halloween, a restriction shared by all passes including the £139 Annual Gold Pass. For visitors seeking broader access, Merlin Entertainments offers various annual passes starting at £99, which grant entry to multiple UK attractions such as Thorpe Park, Legoland, and Madame Tussauds, with the premium £299 Merlin Platinum Pass providing unrestricted access and additional perks like free parking and discounts. The new seasonal pass enables thrillseekers to enjoy popular rides like The Smiler and the Toxicator repeatedly throughout the summer at a fraction of the cost of single-day admission. Alton Towers remains highly regarded by visitors, with many praising its wide range of attractions for all ages and excellent guest service. This initiative reflects a growing trend of providing flexible, cost-effective entry options to encourage repeat visits and accommodate family entertainment needs.