TCL joins IOC as Worldwide Olympic Partner through 2032

The International Olympic Committee (IOC) has signed a long-term partnership with Chinese electronics company TCL, making it the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category through 2032. This partnership replaces Panasonic, which ended its 37-year sponsorship after the 2024 Paris Games, following a series of exits from other major Japanese brands like Toyota and Bridgestone. TCL will provide innovative products, including smart displays and various household appliances, aimed at enhancing experiences for athletes and fans during upcoming Olympic events. Additionally, TCL will assist the IOC in exploring artificial intelligence applications, marking its commitment to modernizing the Olympic experience. The partnership will span four editions of the Games, including the 2026 Winter Olympics in Milan-Cortina and the 2028 Summer Olympics in Los Angeles. IOC President Thomas Bach highlighted TCL's history in sports support and its alignment with the Olympic spirit of inspiring greatness.