BTS's Jin Tops September Brand Reputation Rankings

In September's K-Pop brand reputation rankings, BTS's Jin emerged as the top male idol with a brand value index of 2,949,770, succeeding in a competitive landscape against ASTRO's Cha Eun Woo, who ranked second with 2,629,693 points, and Wanna One's Kang Daniel in third with 1,594,520 points. The rankings were compiled by the Korea Brand Reputation Research Institute, analyzing data from 730 idols based on consumer participation, media activity, and community engagement. Jin's popularity is bolstered by his recent appearances, including his debut at Milan Fashion Week for Gucci. Cha Eun Woo recently released a collaboration track, 'Hey Hello', while Kang Daniel won a defamation lawsuit and announced his official fandom name, FLOWD. The data reflects the significant influence of idols' online presence on their market value and fan engagement. Overall, the rankings highlight the dynamic competition among K-Pop idols as they maintain their relevance and connection with fans.