Meta's Reality Labs Exceeds 2024 Sales Targets by 40%

Meta's Reality Labs division reported a significant turnaround in 2024, surpassing nearly all sales and user targets with a 40% revenue growth, driven largely by the popularity of its Ray-Ban Smart Glasses and Quest VR headsets. CEO Mark Zuckerberg noted that the division, despite previous skepticism, is laying the groundwork for a future where glasses may become the primary technology platform. The company's overall revenue reached $48.39 billion in Q4, marking a 21% year-over-year increase, with Reality Labs showing signs of potential profitability despite past losses exceeding $50 billion. Meta's newest app, Threads, also contributed to a growing active user base of 3.35 billion across its platforms. The company's strategic investments in augmented reality and virtual reality remain a long-term priority, as indicated by CFO Susan Li. As Meta prepares to announce its fourth-quarter earnings, the positive performance in Reality Labs highlights a potential shift in the company's financial trajectory.