Apple Launches Web-Based App Store Enhancing Cross-Platform App Discovery

Apple has launched a redesigned web-based version of its App Store, accessible at apps.apple.com, allowing users to browse, search, and explore apps across all Apple platforms including iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro. This new web interface mirrors the native App Store experience with features like the Today tab, editorial recommendations, sales charts, and detailed app pages with screenshots and descriptions, enhancing app discoverability even for users without Apple devices. While direct app downloads via the web interface are not possible, users can share app links or open them in the native App Store on their devices. The rollout aligns with Apple's goal to increase visibility for developers and improve user engagement, contributing to the company’s significant services revenue, which includes over $406 billion in developer billings and sales in 2024. Additionally, the web App Store responds to regulatory pressures by demonstrating greater openness and enabling easier access to Apple's app ecosystem through search engines. This move also complements Apple's broader strategy of expanding its services division and enhancing user experience across its platforms.