Meta is considering a multibillion-euro investment in EssilorLuxottica, the maker of Ray-Ban glasses, to deepen their collaboration on smart glasses technology. This potential investment follows the successful launch of their 'Ray-Ban Meta' smart glasses and aims to integrate advanced features like Meta AI for real-time answers and recommendations. Meta has engaged Morgan Stanley to advise on the deal, which could significantly boost EssilorLuxottica’s appeal among tech-savvy consumers and strengthen Meta's position in wearable technology. EssilorLuxottica has also recently acquired streetwear brand Supreme, aligning with their innovation strategy. Although the investment is not guaranteed, the news has already driven a nearly 5% surge in EssilorLuxottica’s share price. The industry is closely watching the potential impact of this partnership on the smart eyewear market.