Miros Raises €6M for E-Commerce AI Expansion

Miros, a startup specializing in visual AI technology for e-commerce search, has successfully raised €6 million in a pre-Series A funding round led by EBRD Venture Capital and Tera Ventures, bringing its total capital to €8 million. The funding will support further R&D, technology development, and market expansion, particularly in the U.S. Miros aims to solve the problem of product discovery, especially for visually complex items, by allowing users to search using images rather than keywords. Their technology has already shown promising results, with clients like Jomashop reporting significant increases in sales and retention after implementation. Co-Founder and CEO Heikki Haldre emphasized the company's mission to create a more intuitive shopping experience that helps users find products in under 60 seconds. The company plans to relocate its headquarters to the U.S. ahead of a Series A round expected in 2025, potentially raising over €20 million.