Meta Launches Edits App to Rival CapCut

Meta has globally launched 'Edits,' a free standalone video editing app for mobile devices, targeting content creators amid potential bans of both TikTok and CapCut in the US. The app offers AI-driven editing tools, automatic scene detection, green screen effects, customizable subtitles, real-time analytics, and watermark-free exports, with seamless sharing to Instagram, Facebook, and WhatsApp. Edits requires users to log in with an Instagram account and was developed with extensive input from professional and aspiring creators. Collaboration features, advanced AI effects, keyframe editing, and a potential premium subscription are planned for future updates. Meta aims to capitalize on regulatory uncertainty affecting rival platforms and is offering bonus programs and exclusivity deals to attract creators. Unlike Instagram’s built-in editor, Edits is a fully standalone app designed to streamline content creation workflows.