London Marathon Confirms Permanent Boycott of X

The London Marathon has permanently boycotted the social media platform X (formerly Twitter), citing a sharp rise in online abuse since Elon Musk's 2022 takeover. Event director Hugh Brasher stated the decision, made in January 2024, was prompted by abusive comments toward runner Eilish McColgan and a decline in positive discourse on X. Organizers said the platform no longer aligns with the marathon's values of positivity and inclusivity. The marathon will continue to allow transgender women to participate in the mass event, while elite categories will adhere to legal definitions as clarified by recent UK Supreme Court rulings. The move reflects wider concerns among organizations over toxic discourse and abuse on X. The London Marathon aims to reinforce its role as a positive force for participants and the public.