Safety Shot Nears Closing of Yerbaé Brands Acquisition

Safety Shot, Inc., a wellness and dietary supplement company known for its product Sure Shot, is finalizing the acquisition of Yerbaé Brands Corp., a plant-based functional beverage company specializing in zero-sugar, zero-calorie energy drinks made with yerba mate. The acquisition, approved by stockholders in June 2025, was initially expected to close this week but has been postponed to next week due to scheduling around a shortened holiday. This strategic move aims to enhance Safety Shot’s market position by integrating Yerbaé’s health-oriented beverage offerings, appealing to consumers focused on wellness. Maxim Group LLC is serving as the exclusive financial advisor for the transaction. Safety Shot plans to expand its business-to-business sales of Sure Shot throughout 2025, while Yerbaé’s products continue to attract health-conscious consumers with their clean ingredient formulations. A comprehensive press release detailing the completed merger will be issued upon closing.