A.J. Brown Boosts Jim Murphy's Book Sales

Jim Murphy's self-help book, 'Inner Excellence,' surged to No. 1 on Amazon's best-sellers list after Eagles' receiver A.J. Brown was seen reading it during an NFL playoff game. Brown, who has been vocal about the mental aspect of his game, credits the book for helping him stay focused despite recent performance struggles. Murphy, who was a former MLB prospect, wrote the book following years of research into mental resilience and high-pressure performance. His work, inspired by his personal journey and solitude, emphasizes overcoming self-centeredness and developing daily habits for mental strength. Brown's public reading of the book brought unexpected attention and validation to Murphy's teachings, which have already resonated with other high-level athletes. This incident underscores the significant impact of psychological tools in professional sports.