Martine McCutcheon Stars in Lidl Advert

Martine McCutcheon has made a surprising return to music with a new Lidl advert featuring a remix of the 90s hit 'Ooh Aah Just a Little Bit', now titled 'Ooh Aah Just a Lidl Bit'. The ad showcases her singing in a sparkling silver jumpsuit and includes cameos from celebrities like Charity Shop Sue and Diane Carson from 'The Traitors'. This collaboration highlights the benefits of the Lidl Plus app, tapping into British 'Hun Culture' with playful lyrics and vibrant visuals. Martine, best known for her role in 'EastEnders' and the film 'Love Actually', expressed her excitement about the project and the upcoming 'Live, Laugh, Lidl' Drag Brunches, where she will debut the song live. Lidl is also promoting special offers tied to the app, enhancing customer engagement through this campaign. The advert, running on platforms like TikTok, aims to resonate with a fun-loving audience while reintroducing McCutcheon to the music scene after years away.