Marvel Slows Deadpool and Blade Amid Strategy Shift
Marvel Slows Deadpool and Blade Amid Strategy Shift

Marvel Slows Deadpool and Blade Amid Strategy Shift

News summary

Despite 'Deadpool & Wolverine' earning over $1.3 billion and strong acclaim, Marvel Studios is not prioritizing a Deadpool 4 or a Blade reboot, reflecting an industry-wide superhero film slowdown. Insiders cite changing market dynamics, reduced overseas returns, and a new Marvel strategy emphasizing lower budgets and younger, less expensive talent. The studio is moving away from quick sequel development and heavy reliance on megastars to control costs and recalibrate blockbuster expectations. Only two major Marvel films are planned before 2027's 'Avengers: Secret Wars,' with immediate focus on a potential third Black Panther film by Ryan Coogler. Analysts highlight that Marvel remains a key asset for Disney, driving Disney+ growth and company momentum. This approach marks a significant shift from Marvel's previous aggressive sequel strategy.

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