Toyota Invests $44.4 Million in Space Startup

Toyota is making a significant leap into the space industry by investing approximately $44.4 million (7 billion yen) in Japanese startup Interstellar Technologies (IST) to mass-produce rockets. This initiative, announced by Toyota Chairman Akio Toyoda at CES 2025, aligns with the company's broader vision of expanding mobility beyond Earth, including the development of a lunar rover for NASA’s Artemis program. The Lunar Cruiser, which is set to launch in 2029, will be equipped with an electric powertrain and autonomous navigation systems, showcasing Toyota's commitment to innovation in space exploration. The collaboration with IST aims to streamline rocket manufacturing processes and meet the increasing demand for satellite launches. Additionally, Toyota plans to enter the telecommunications sector by launching its own satellites, furthering its ambitions in space mobility. This venture marks a strategic pivot for Toyota, aiming to position itself competitively alongside established players like SpaceX and Blue Origin.