The Sugababes surprised commuters at King's Cross station with a live performance of their 2005 hit 'Push the Button' after a commuter pressed a mysterious button labeled 'push for something sweet'. This event, which saw the band emerge from a billboard, was part of a promotional campaign for Sky Broadband's new 24/7 switching support service. The original trio, Mutya Buena, Keisha Buchanan, and Siobhan Donaghy, appeared as the 'Suga Broadband Babes' to highlight the ease of switching broadband providers. A survey by Sky revealed that 36% of Brits would use a magical button to travel instantly to their dream vacation, while 34% would choose instant peak physical fitness. The campaign emphasizes the struggles of switching internet providers, with 32% of those who switched finding the process challenging. Despite these challenges, the average internet user has switched providers three times in the past decade.