Prime Video, FanDuel Deal Adds Real-Time Bet Tracking

Amazon Prime Video signed a multi-year deal with FanDuel to be the official odds provider and sponsor for NBA and WNBA coverage, beginning Oct. 24 with opening-night games (Celtics vs. Knicks and Lakers vs. Timberwolves) as part of a roughly 67-game slate. Viewers who opt in can link Prime Video profiles to FanDuel accounts to see real-time bet tracking, including parlay progress and won/lost status, via an Odds View overlay that displays live odds, lines, probabilities and player props. Prime Video will not allow bets to be placed directly in the stream; FanDuel will provide dynamic betting content, marketing integrations and on-air activations with ambassador Blake Griffin appearing across campaigns, social and live events, and state-by-state rules constrain in-stream wagering. Prime is also rolling out viewing features such as a customizable Multiview (which can include NBA League Pass feeds), Key Moments and Rapid Recap, with betting and advanced data optional so casual viewers can avoid clutter.