UFC Nears Multi-Platform Global Broadcast Deal Talks

UFC President Dana White is currently negotiating a new broadcast deal set to begin in 2026, with discussions ongoing and no finalized partner yet announced. The promotion is exploring options beyond its existing $1.5 billion contract with ESPN, which expires at the end of 2025, and is seeking a platform with a significantly larger global reach. Streaming giants Netflix and Amazon Prime are leading contenders due to their vast subscriber bases and existing experience with live sports, with Netflix already having a relationship through UFC's parent company TKO via WWE Raw and upcoming boxing events. White indicated the next deal could involve a single global platform or a split package between multiple partners to expand UFC’s international footprint. He emphasized that each previous media rights deal has 'leveled up' the sport’s visibility and expects the new agreement to continue that trend. Despite speculation, White has remained tight-lipped about specifics but confirmed the negotiations reflect a strategic shift toward broader global access for UFC content.