Prada CEO Gianfranco D'Attis Steps Down, Andrea Guerra Interim

Prada announced that CEO Gianfranco D'Attis will step down from his role at the end of June by mutual agreement, with Prada Group CEO Andrea Guerra taking over as interim CEO. D'Attis, who joined Prada in 2022 as the first outsider appointed to lead the brand, arrived during a period of significant restructuring when he replaced co-CEOs Patrizio Bertelli and Miuccia Prada. His tenure involved efforts to expand Prada's presence in key markets like the U.S. and China, retail innovation, and introducing new product categories such as home and recycled-gold jewelry. The departure comes amid strained relations over strategic direction and shortly after Prada showcased its Spring/Summer 2026 men's collection, where D'Attis was notably absent. Prada's broader group has been growing, including the recent acquisition of Versace for 1.25 billion euros, though the Prada brand itself saw relatively flat retail sales in early 2025. This leadership change reflects ongoing challenges and shifts within the luxury fashion industry as brands navigate evolving global markets and consumer dynamics.