Luxury Jewelry Market Sees Significant Transformation

Francesca Amfitheatrof, the artistic director for watches and jewellery at Louis Vuitton, has significantly transformed the luxury jewellery market since her appointment in 2018, demonstrating a bold and innovative approach that defies traditional norms. Her background and creative vision have led to the establishment of a distinctive brand language for Vuitton jewellery, which was previously deemed unlikely to hold value. Meanwhile, the global demi-fine jewelry market is projected to grow at a CAGR of 11.6%, catering to consumer demand for durable yet affordable jewelry, with brands like Mejuri and Monica Vinader leading the charge. In India, demi-fine brands like Palmonas are emerging, blending traditional and contemporary styles to make luxury more accessible. Additionally, Nita Ambani showcases her passion for luxury through a remarkable collection of high-end watches, including pieces from JACOB & CO. and Patek Philippe, exemplifying her status in both philanthropy and fashion.