Nationals Add AARP as First Jersey Patch Sponsor

The Washington Nationals have partnered with AARP in a multiyear deal, making AARP their first-ever jersey patch sponsor and the Nationals the 26th MLB team to feature an ad patch on their uniforms. The AARP logo will debut on July 1, 2024, during the home game against the Detroit Tigers, with red patches on home jerseys and white patches with red lettering on away and alternate jerseys. As part of the agreement, AARP becomes the Nationals’ Community Impact Partner, providing member benefits and participating in community initiatives such as anti-fraud campaigns and AARP Night at Nationals Park. While the financial terms were not disclosed, typical MLB jersey patch deals average $7–8 million per year. The Nationals continue to play without a stadium naming rights sponsor, leaving only four MLB teams with entirely ad-free uniforms. The partnership reflects a new direction in the Nationals' sponsorship strategy and broader marketing trends in baseball.