FanDuel Rebrands Bally Sports Amid Chapter 11 Bankruptcy

Diamond Sports Group has announced a partnership with FanDuel, rebranding their Bally Sports channels to FanDuel Sports Network starting October 21, 2024, amid ongoing Chapter 11 bankruptcy proceedings. This affects 16 regional sports networks and will incorporate FanDuel's branding and additional sports betting content, such as the 'Up & Adams' show. Despite these changes, viewer experience will remain largely unchanged, with minor graphic updates and focus on broadcasting major sports games. Financial terms of the deal were not disclosed, and the partnership faced criticism from a Major League Baseball attorney due to procedural concerns. A bankruptcy judge approved the deal, which aims to boost Diamond's revenue and enhance the fan experience. This move is part of Diamond's plan to stabilize financially and potentially emerge from bankruptcy by the end of 2024.