Kendrick Lamar has been announced as the headliner for the Super Bowl LIX halftime show, set to take place on February 9, 2025, at the Caesars Superdome in New Orleans. The announcement made by the NFL, Apple Music, and Roc Nation highlights Lamar's significant impact on hip-hop and his remarkable accolades, including 17 Grammy Awards and a Pulitzer Prize. Lamar expressed his excitement for the performance, emphasizing rap's influential role in music culture. This will not be his first Super Bowl appearance, as he previously performed in 2022 alongside other hip-hop legends. His recent hits, including 'Not Like Us', come amidst a public feud with fellow rapper Drake. Roc Nation's Jay-Z praised Lamar as a 'once-in-a-generation' artist, underscoring his global cultural influence.