Stellantis U.S. Sales Fall 10% Despite Jeep, Ram Gains

Stellantis, the automaker behind brands like Jeep, Ram, and Chrysler, experienced a 10% decline in U.S. vehicle sales in the second quarter of 2025 amid ongoing challenges including tariffs and supply chain issues. Despite the overall sales drop, Jeep and Ram brands showed growth with Jeep rising 1% due to strong Wrangler and Gladiator sales, and Ram increasing 5%, particularly in light-duty pickups. To counteract declining sales, Stellantis has implemented aggressive incentives such as extending employee pricing discounts through July, offering savings up to $10,000 on select models. The company is also focusing on its CustomFit in-house vehicle conversion service, which achieved significant growth in 2024 and aims to save fleets time and costs by streamlining vehicle customization at factory level. Under new CEO Antonio Filosa, who took over after Carlos Tavares' resignation, Stellantis is targeting a turnaround in its American market performance and evaluating potential plant closures and brand consolidations to improve profitability. Despite losing over half its stock value in the past year, analysts see potential for recovery, especially as Stellantis refines its strategic plan to double sales by decade’s end and sustain double-digit operating margins.