Hasbro Reports Strong Q1 Earnings, Extends Disney Licensing Deal

Hasbro's shares surged after the company reported strong first-quarter results that exceeded analyst expectations, with revenue rising 17% to $887.1 million and adjusted earnings per share of $1.04. The growth was primarily driven by the Wizards of the Coast and Digital Gaming segment, notably the success of Magic: The Gathering and digital initiatives like Monopoly Go!. While the Consumer Products and Entertainment segments saw revenue declines, Hasbro's strategic focus on higher-margin businesses and cost-saving initiatives helped boost overall profits. The company's 'Playing to Win' strategy and a recently extended licensing deal with Disney, covering major franchises like Star Wars and Marvel, are seen as key drivers for future growth. Despite the strong quarter, Hasbro maintained its full-year guidance due to tariff uncertainties but expressed confidence in its ongoing transformation and partnerships. The company also declared a quarterly cash dividend, underlining its commitment to shareholder returns.