Demna Joins Gucci as Artistic Director, Succeeds Sabato De Sarno

Demna, the creative director of Balenciaga for the past decade, has been appointed as the new artistic director of Gucci, effective July 2025. His move follows the departure of Sabato De Sarno, who faced challenges in reviving Gucci's market position, leading to a significant revenue drop and subsequent store closures. Demna, known for his influential designs and ability to rejuvenate brands, expressed excitement about joining Gucci and shaping its future alongside CEO Stefano Cantino. While Gucci aims to regain its creative momentum, Demna’s final collection for Balenciaga is set to debut shortly before he transitions. This shakeup in leadership is part of a broader trend within luxury fashion, where several brands are experiencing high turnover in creative positions. The fashion world awaits how Demna's unique vision will reformulate Gucci's identity amidst its struggles.